Self-identified Democrats rated Nike's ad featuring former San Francisco 49ers quarterback Colin Kaepernick, who protested racial injustice by kneeling during the national anthem, as more appealing than independents and Republicans did. (Respondents were asked to rate the ad on a scale of 0 to 100, where 0 meant very unappealing and 100 meant very appealing.)

Source: “RealClear Opinion Research: 2020 February: Woke Capitalism,” RealClear Opinion Research, February 2020, Rows 106–109,

Data for the graphic are as follows:

Party Identification Ad Appeal
Democrats 82.4
Republicans 41.9
Independents 65.9

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