Some 42 percent of Millennial and Generation Z consumers say U.S. businesses have a responsibility to take positions on social issues, while 37 percent of Generation X-ers and 23 percent of Baby Boomers and the Silent Generation hold that view.
Source: “RealClear Opinion Research: 2020 February: Woke Capitalism,” Real Clear Politics, February 2020, Rows 14–20, https://tinyurl.com/ydxl8psy
Data for the graphic are as follows:
| Age Group | Percentage Who Say Yes | Percentage Who Say No | Percentage Who Say it Depends | Percentage Who Are Not Sure |
| All | 33% | 26% | 33% | 9% |
| Generation Z/Millennial | 42% | 20% | 30% | 8% |
| Generation X | 37% | 23% | 32% | 8% |
| Baby Boomer/Silent Generation | 23% | 32% | 36% | 9% |