Some 42 percent of Millennial and Generation Z consumers say U.S. businesses have a responsibility to take positions on social issues, while 37 percent of Generation X-ers and 23 percent of Baby Boomers and the Silent Generation hold that view.

Source: “RealClear Opinion Research: 2020 February: Woke Capitalism,” Real Clear Politics, February 2020, Rows 14–20, https://tinyurl.com/ydxl8psy

Data for the graphic are as follows:

Age Group Percentage Who Say Yes Percentage Who Say No Percentage Who Say it Depends Percentage Who Are Not Sure
All 33% 26% 33% 9%
Generation Z/Millennial 42% 20% 30% 8%
Generation X 37% 23% 32% 8%
Baby Boomer/Silent Generation 23% 32% 36% 9%

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