Millennials are more likely than Generation X-ers or Baby Boomers to make an investment decision based on environmental, social and corporate governance (ESG) factors, according to a 2019 survey by Allianz Life Insurance Co.: 57 percent of Millennials said they have made an investment decision based on a business' impact on society. The percentages for Gen X-ers and Boomers were 42 percent and 35 percent, respectively.
Source: “ESG: Ethics and investing: How environmental, social, and governance issues impact investor behavior,” Allianz Life Insurance Co., p. 4, https://tinyurl.com/y28ycoou
Data for the graphic are as follows:
|Survey Answer||Millennials||Generation X-ers||Baby Boomers|
|Percentage Who Have Discussed ESG Investing With a Financial Adviser, by Generation||55%||25%||11%|
|Percentage Who Have Invested in, or Not Invested in, a Company Because of ESG Considerations, by Generation||57%||42%||35%|