Corporate Activism

Driven by the expectations of young, socially conscious consumers, some U.S. corporations are taking stands on policy issues ranging from gun control and race relations to immigration and climate change — issues that few companies would have touched a few years ago. Many CEOs see advocacy as not only the right thing to do but as a sound business strategy. Growing numbers of consumers want to know where companies stand on social issues, and often will support a business that aligns with their values — or shun one that does not. Employees are increasingly vocal as well, pushing employers to take a position. But skeptics warn that in a highly polarized nation, corporate activism risks alienating customers and eroding confidence in a brand. They point to consumer boycotts and protests that have followed controversial ads and political stances. These critics think companies should stick to their core mission: making money. Strong, profitable companies, they say, are good for shareholders, workers and their communities.emphasis>