Young Voters

October 2, 2015 • Volume 25, Issue 35
Can White House hopefuls win over Millennials?
By Chuck McCutcheon


Young supporters rally for Vermont Sen. Bernie Sanders (Getty Images/Bloomberg/Patrick T. Fallon)
Young supporters rally for Vermont Sen. Bernie Sanders, a socialist independent who has garnered surprising backing in his quest for the 2016 Democratic presidential nomination, in Los Angeles on Aug. 10, 2015. Candidates are targeting their efforts at the 75-million-member Millennial generation, the nation's largest. (Getty Images/Bloomberg/Patrick T. Fallon)

As the 2016 presidential election approaches, candidates are trying especially hard to show they're heeding the concerns of voters in their teens, 20s and mid-30s, known as Millennials. Many political experts say the 75-million-member group — the country's biggest generation — is up for grabs. Indeed, a recent poll showed 40 percent of under-30 voters call themselves politically independent, with 37 percent identifying as Democrats and 22 percent as Republicans. Well-educated and more technologically savvy than older voters, they share a distaste for traditional political posturing. They have proved — most notably with Barack Obama's presidential elections in 2008 and 2012 — that they can mobilize behind a politician who connects with them. Democrats and Republicans are embracing many of the causes that young voters consider important, such as education, student debt and entrepreneurship. The campaigns and political parties also are devoting considerable attention to getting out their messages on popular social-media sites such as Snapchat and Facebook.

ISSUE TRACKER for Related Reports
Voting Rights
Jun. 25, 2021  Voting Rights
Oct. 02, 2015  Young Voters
Feb. 21, 2014  Voting Controversies
May 18, 2012  Voter Rights
Sep. 15, 2006  Voting Controversies
Oct. 29, 2004  Voting Rights
Feb. 28, 1975  Minority Voting Rights
Apr. 18, 1962  Protection of Voting Rights
Mar. 19, 1958  Right to Vote
Feb. 24, 1954  Eighteen-Year-Old and Soldier Voting
Sep. 13, 1932  The Solid South and Political Sectionalism
Jun. 18, 1928  Voting and Non-Voting in Elections
Campaigns and Elections
Campaigns and Elections
Congress Actions
General Social Trends
Party Politics
Party Politics
Powers and History of the Presidency
Supreme Court History and Decisions