Report Outline
Complications in Propaganda Program
Growth of American Propaganda Media
Proposals to Improve Present Program
Complications in Propaganda Program
The Ability of Communists to make propaganda capital, alike out of their own accomplishments and out of the failures of others, has been brought home anew in recent days. Through skillful use of radio and television, speeches and statements, and public demonstrations, the governments of Communist nations—aided in many cases by Communist partisans in other countries—have exploited to the full both Soviet Russia's man-in-space achievement and the abortive attempt of Cuban rebels to spark an anti-Castro insurrection. Whether the task is to boast of Communist prowess or to denounce and embarrass capitalist adversaries, the Reds can be relied on to do an impressive propaganda job. In this field they present a challenge that free nations find particularly hard to meet.
Critics of propaganda efforts of the United States have often asserted that no other nation ever had a better story to tell but failed so lamentably to tell it effectively. The Kennedy administration, seeking to revitalize the country's propaganda programs, chose Edward R. Murrow, prominent television and radio commentator, to take over direction of the United States Information Agency. Murrow's task is to devise means of getting the American story across to the masses of people, notably in the underdeveloped countries of Africa, Asia and Latin America, who are targets of intense Communist efforts to discredit the policies and motives of the United States.
Many-Sided Mission of U.S. Information Agency
Although opinions have differed as to whether U.S.I.A. should merely let facts speak for themselves or should dress them up in propaganda trappings, the agency's operating functions have been clearly defined. The U.S. Advisory Commission on Information, a group created by statute in 1948 to examine the work of the information agency and submit evaluations to Congress, said in its latest report, Feb. 13, that the duties of U.S.I.A. were to:
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