Business of Fashion

Archive Report

Transition Period in Women's Fashions

The women's clothing industry is committed to a huge gamble on wide acceptance this fall and winter of style changes which radically alter the contour of the fashionable woman. The outcome is in doubt and will remain so until buying at retail gets into full swing. Whatever the immediate reaction to the new modes, there is every indication that fashion is taking one of its decisive turns—this one to end up in giving women a new silhouette. The wide diversity of cut in the garments now being offered is characteristic of periods in which women have tired of the old look and want a new one. At the beginning of such periods, the makers of modish clothes are not able ...

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