Billboards and Roadside Improvement

Archive Report

Extensive development of improved highways in almost every part of the United States has been accompanied by a corresponding growth in the number of filling stations, wayside stands and tourist camps, and in the extent of billboard and poster advertising, These commercial and advertising ventures are designed to serve the needs and attract the attention of the habitual users of the highways and of the more than 40,000,000 persons who make up the annual army of motor tourists.1

This large business has developed in more or less sporadic and unregulated fashion, the various promoters and advertisers vying with one another to obtain the most strategic locations and otherwise to attract the eye of passing motorists. The natural result has been that scant attention has been ...

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