Even after the pandemic ends, 42 percent of Americans say they still would probably or certainly prefer to watch a new movie at home. Thirty-five percent want the theatrical experience, and 23 percent are equally likely to watch a new movie at home or at the theater, according to an October survey.

Source: Chris Arkenberg et al., “Digital media trends: The future of movies,” Deloitte, Dec. 10, 2020, https://tinyurl.com/4kbtp9el

Data for the graphic are as follows:

Movie Viewing Preference Percentage
At home 20%
Probably at home 22%
Equally likely at a theater or at home 23%
Probably at a theater 22%
At a theater 13%

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