Even after the pandemic ends, 42 percent of Americans say they still would probably or certainly prefer to watch a new movie at home. Thirty-five percent want the theatrical experience, and 23 percent are equally likely to watch a new movie at home or at the theater, according to an October survey.
Source: Chris Arkenberg et al., “Digital media trends: The future of movies,” Deloitte, Dec. 10, 2020, https://tinyurl.com/4kbtp9el
Data for the graphic are as follows:
| Movie Viewing Preference | Percentage |
| At home | 20% |
| Probably at home | 22% |
| Equally likely at a theater or at home | 23% |
| Probably at a theater | 22% |
| At a theater | 13% |