Tobacco Industry: on the Defensive, but Still Strong

September 21, 1990

Report Outline
Special Focus


Cigarette companies are under growing pressure from adverse court rulings, restrictive legislation and negative public attitudes toward smoking. So far, however, the industry has been able to maintain high profits by raising prices and increasing sales abroad. And although its tactics have changed, the industry continues to wage fierce battles in the courts, in the legislatures and in the arena of public opinion. Nevertheless, there are some signs of serious difficulties ahead.

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Is it the beginning of the end for tobacco companies?

Anti-smoking groups aren't feeling cocky enough to predict an imminent ban on tobacco products or the bankruptcy of cigarette manufacturers, but tobacco companies have suffered many setbacks in the last five years.

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