Polls in Election Campaigns

Archive Report

Public Opinion Polls in the 1968 Campaign

Political polls, both public and private, have exerted great influence on the 1968 election campaign to date, and they no doubt will continue to do so until the votes are cast on November 5. The decision by Gov. George Romney of Michigan last February to bow out of the race for the Republican presidential nomination—even before the New Hampshire primary—was based on polls which showed him hopelessly behind Richard M. Nixon. President Johnson's announcement that he would not seek re-election was made on the day, March 31, that a Gallup Poll reported his popularity among American voters had dropped to an all-time low.1 New York Gov. Nelson A. Rockefeller's apparently slim chance for the Republican nomination rests on ...

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