Even after the pandemic ends, 42 percent of Americans say they still would probably or certainly prefer to watch a new movie at home. Thirty-five percent want the theatrical experience, and 23 percent are equally likely to watch a new movie at home or at the theater, according to an October survey.
Source: Chris Arkenberg et al., “Digital media trends: The future of movies,” Deloitte, Dec. 10, 2020, https://tinyurl.com/4kbtp9el
Data for the graphic are as follows:
|Movie Viewing Preference||Percentage|
|Probably at home||22%|
|Equally likely at a theater or at home||23%|
|Probably at a theater||22%|
|At a theater||13%|