Financing of Educational TV

March 1, 1967

Report Outline
Proposals for Expanding ETV Resources
Development of Educational Television
Potentialities of Television in Schools

Proposals for Expanding ETV Resources

Educational television, sometimes highly praised but never adequately supported, may soon receive the financial resources it needs to fulfill its promise. In recent months, the Ford Foundation and the Carnegie Commission on Educational Television have offered detailed plans to provide a large, steady source of income for an expanded educational TV system. President Johnson, in his January 10 State of the Union message to Congress, said that “We must develop educational television into a vital public resource to enrich our homes, educate our families and to provide assistance in our classrooms.” The President added that he would propose legislation to increase federal support of educational TV.

Educational television has lived from hand to mouth since its inception 15 years ago. Cincinnati's WCET, the first licensed non-commercial television station in the country, was nearly forced to stop broadcasting when city voters rejected a public school levy last November. The station was saved only by an emergency $50,000 grant from the Ford Foundation. WGSF in Newark, Ohio, with a budget of $40,000 a year, was only recently able to buy a television camera of its own. Of the 124 educational television stations in operation at the end of 1966, only about one-third had enough money to broadcast on weekends.

Report of Carnegie Commission on ‘Public TV’

The report of the Carnegie Commission on Educational Television, made public last Jan. 25, is expected to form the basis of the proposals for ETV legislation that President Johnson will submit to Congress. James Reston likened the report to the Morrill Act of 1862, which established the system of land-grant colleges. “What the Carnegie Commission is saying,” Reston wrote in the New York Times, Jan. 25, “is really a modern version of what Rep. Justin Smith Morrill of Vermont was saying at the University of Illinois over a hundred years ago: A nation that acts by the will and judgment of the people must make available to the people the knowledge and spirit of the civilization they are expected to sustain and develop.”

ISSUE TRACKER for Related Reports
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Aug. 27, 2010  Reality TV
Jun. 20, 2008  Transition to Digital TV
Feb. 16, 2007  Television's Future
Mar. 18, 2005  Celebrity Culture
Oct. 29, 1999  Public Broadcasting
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Mar. 26, 1993  TV Violence
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Sep. 07, 1984  New Era in TV Sports
Sep. 24, 1982  Cable TV's Future
Apr. 24, 1981  Public Broadcasting's Uncertain Future
May 09, 1980  Television in the Eighties
Oct. 25, 1972  Public Broadcasting in Britain and America
Mar. 26, 1971  Video Revolution: Cassettes and Recorders
Sep. 09, 1970  Cable Television: The Coming Medium
May 15, 1968  Television and Politics
Mar. 01, 1967  Financing of Educational TV
Dec. 16, 1964  Community Antenna Television
Oct. 21, 1964  Sports on Television
Feb. 28, 1962  Expansion of Educational Television
Aug. 28, 1957  Television in the Schools
Jan. 18, 1957  Movie-TV Competition
Sep. 06, 1955  Television and the 1956 Campaign
May 18, 1954  Educational Television
Sep. 03, 1953  Changing Fortunes of the Movie Business
Apr. 20, 1953  Televising Congress
May 31, 1951  Television in Education
Jan. 26, 1949  Television Boom
Jul. 12, 1944  Television
Charities and Philanthropy
Libraries and Educational Media
Radio and Television