Advertising Controls

Archive Report

New Drives Against Advertising Abuses

Widespread complaint that false and misleading advertising is resulting in heavy losses to consumers has brought new drives by governmental agencies and private organizations against deception in printed and broadcast sales appeals. While ethical standards in advertising have improved greatly over the years, certain objectionable practices remain and new ways of tricking the potential buyer have recently come into use.

The current issue of the Columbia Law Review is devoted to a critical survey of federal and state laws, rulings, decisions, and voluntary codes designed to assure truth in advertising. It concludes that “A legislative reappraisal of …workable sanctions seems essential if the consumer and the honest advertiser are to receive adequate protection.”1 Chairman Warren G. Magnuson (D-Wash.) of the Senate ...

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