Mobile app payments accounted for more than 30 percent of the value of worldwide commercial digital transactions in 2017, with the Asia-Pacific region leading other parts of the world.

Source: Sukriti Bansal et al., “Global payments: Expansive growth, targeted opportunities,” McKinsey & Co., October 2018, Exhibit 4,

Data for the graphic are as follows:

Region Percentage of Commerce Volume by Mobile App Percentage of Commerce Volume by Web Browser
Global 31% 69%
Asia-Pacific 38% 62%
North America 30% 70%
Europe/Middle East/Africa 16% 84%
Latin America 9% 91%

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