Juul, known for vaping devices that resemble computer flash drives, has enjoyed skyrocketing demand. The company's U.S. sales rose from fewer than 50,000 units in 2015 to almost 14 million in 2018.

Source: U.S. Centers for Disease Control and Prevention, based on Nielsen data

Data for the graphic are as follows:

Date Total E-Cigarette Sales Altria British American Tobacco Imperial Tobacco Japan Tobacco Juul Labs Other
2013 4,482,043 16,395 86,056 1,885,872 549,175 Not Available 1,944,544
2014 6,591,800 508,857 2,642,316 1,285,184 635,013 Not Available 1,520,430
2015 6,622,916 490,935 3,378,706 1,070,616 558,361 45,318 1,078,980
2016 8,396,764 1,781,273 3,470,966 1,240,849 738,894 307,340 857,441
2017 10,653,871 2,233,588 3,084,130 1,301,782 851,863 2,275,110 907,398
2018 23,247,111 2,204,106 3,101,901 2,011,458 1,012,589 13,970,580 946,477

close window