Introduction
Introduction
As the 2016 presidential election approaches, candidates are trying especially hard to show they're heeding the concerns of voters in their teens, 20s and mid-30s, known as Millennials. Many political experts say the 75-million-member group — the country's biggest generation — is up for grabs. Indeed, a recent poll showed 40 percent of under-30 voters call themselves politically independent, with 37 percent identifying as Democrats and 22 percent as Republicans. Well-educated and more technologically savvy than older voters, they share a distaste for traditional political posturing. They have proved — most notably with Barack Obama's presidential elections in 2008 and 2012 — that they can mobilize behind a politician who connects with them. Democrats and Republicans are embracing many of the causes that young voters ...