Corporate Social Responsibility

August 3, 2007 • Volume 17, Issue 28
Is good citizenship good for the bottom line?
By Tom Price

Introduction

Dave Matthews, with violinist Boyd Tinsley, announces his band is joining ice cream maker Ben & Jerry's and SaveOurEnvironment.org in urging Americans to fight global warming by reducing their carbon dioxide emissions.  (AP Photo/J. Scott Applewhite)
Dave Matthews, with violinist Boyd Tinsley, announces his band is joining ice cream maker Ben & Jerry's and SaveOurEnvironment.org in urging Americans to fight global warming by reducing their carbon dioxide emissions. (AP Photo/J. Scott Applewhite)

Corporations across the country are embracing efforts to improve society. Unlike traditional efforts by businesses to appear socially responsible, the current movement emphasizes profit and long-term company success along with good works. Firms such as Whole Foods and Nike strive to make good citizenship a recognized part of their brand. General Electric, Coca-Cola and other more traditional corporations also support corporate social responsibility (CSR), motivated by advocacy group pressures, threatened government regulations and demands from employees, customers and investors. Some conservatives oppose CSR activities, arguing a company's only legitimate purpose is to enhance shareholder value. Some critics from the left label CSR a public relations ploy and say the government should expand corporations' legal responsibility to employees, the public and the environment.

ISSUE TRACKER for Related Reports
Philanthropy and Charities
May 11, 2012  Celebrity Advocacy
Aug. 03, 2007  Corporate Social Responsibility
Dec. 08, 2006  Philanthropy in America
Jan. 22, 1999  Role of Foundations
Feb. 27, 1998  The New Corporate Philanthropy
Nov. 12, 1993  Charitable Giving
Dec. 23, 1988  Philanthropy: the Season for Giving
Dec. 12, 1986  New Faces of Charity
Dec. 03, 1982  The Charity Squeeze
Jan. 11, 1974  American Philanthropy
Mar. 05, 1969  Voluntary Action: People and Programs
Mar. 20, 1963  Tax-Exempt Foundations: Privileges and Policies
Oct. 12, 1955  Joint Fund Raising
Sep. 11, 1953  Charity Appeals
Jan. 05, 1949  Tax Exempt Foundations
BROWSE RELATED TOPICS:
Economic Development
Labor Standards and Practices