Television's Future

February 16, 2007 • Volume 17, Issue 7
Will TV remain the dominant mass medium?
By Alan Greenblatt

Introduction

New electronic devices like Apple's video iPod not only enable viewers to watch downloaded TV programs at their convenience but also user-generated videos and other content. Above, Eva Longoria of “Desperate Housewives.”  (AP Photo/Paul Sakuma)
New electronic devices like Apple's video iPod not only enable viewers to watch downloaded TV programs at their convenience but also user-generated videos and other content. Above, Eva Longoria of “Desperate Housewives.” (AP Photo/Paul Sakuma)

Television is changing rapidly, and so is the TV audience. Viewers are ignoring broadcast schedules and watching programs via Internet “streams” and iPod downloads. Or they are “time-shifting” and skipping the commercials, using digital video recorders, such as TiVo, or video-on-demand television. Millions are also spending time watching user-generated video on sites such as YouTube. Many TV executives are wondering whether television can sustain its traditional approach to making money — “renting out” millions of viewers at a time to advertisers. For all the ferment, however, Americans are watching more television than ever, using the new devices not to avoid traditional TV but to catch up on shows they otherwise would have missed. There's an atmosphere of experimentation and uncertainty in the industry reminiscent of the dot-com boom, but television and advertising executives insist that the future of TV is bright.

ISSUE TRACKER for Related Reports
Television
Apr. 11, 2014  Future of TV
Nov. 09, 2012  Indecency on Television
Aug. 27, 2010  Reality TV
Jun. 20, 2008  Transition to Digital TV
Feb. 16, 2007  Television's Future
Mar. 18, 2005  Celebrity Culture
Oct. 29, 1999  Public Broadcasting
Aug. 15, 1997  Children's Television
Dec. 23, 1994  The Future of Television
Mar. 26, 1993  TV Violence
Sep. 18, 1992  Public Broadcasting
Oct. 04, 1991  Pay-Per-View
Feb. 17, 1989  A High-Tech, High-Stakes HDTV Gamble
Dec. 27, 1985  Cable Television Coming of Age
Sep. 07, 1984  New Era in TV Sports
Sep. 24, 1982  Cable TV's Future
Apr. 24, 1981  Public Broadcasting's Uncertain Future
May 09, 1980  Television in the Eighties
Oct. 25, 1972  Public Broadcasting in Britain and America
Mar. 26, 1971  Video Revolution: Cassettes and Recorders
Sep. 09, 1970  Cable Television: The Coming Medium
May 15, 1968  Television and Politics
Mar. 01, 1967  Financing of Educational TV
Dec. 16, 1964  Community Antenna Television
Oct. 21, 1964  Sports on Television
Feb. 28, 1962  Expansion of Educational Television
Aug. 28, 1957  Television in the Schools
Jan. 18, 1957  Movie-TV Competition
Sep. 06, 1955  Television and the 1956 Campaign
May 18, 1954  Educational Television
Sep. 03, 1953  Changing Fortunes of the Movie Business
Apr. 20, 1953  Televising Congress
May 31, 1951  Television in Education
Jan. 26, 1949  Television Boom
Jul. 12, 1944  Television
BROWSE RELATED TOPICS:
Internet and Social Media
Radio and Television