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Tobacco Industry

December 10, 2004 • Volume 14, Issue 43
Do ads and new products still target teen smokers?
By Mary H. Cooper

Introduction

R.J. Reynolds introduced flavored cigarettes after ads aimed at children were banned. But critics say cigarette makers still target young smokers. Nonetheless, smoking by high-school students is dropping.  (R.J. Reynolds)
R.J. Reynolds introduced flavored cigarettes after ads aimed at children were banned. But critics say cigarette makers still target young smokers. Nonetheless, smoking by high-school students is dropping. (R.J. Reynolds)

Six years after major U.S. tobacco companies agreed to restrict cigarette advertising as part of a $246 billion settlement, “Big Tobacco” is fighting for survival. U.S. sales have plummeted in the past three years, tobacco taxes have risen, and smoking has been banned in airplanes, buses and restaurants. Nonetheless, a quarter of American teens are smokers by the time they leave high school, tobacco exports to Asia are booming, and lawmakers recently defeated a bill authorizing the Food and Drug Administration to regulate tobacco products. But tobacco use is still the leading preventable cause of death in the United States, and industry critics complain that cigarette ads and controversial, new products — including flavored cigarettes — target minors. The industry's prospects may well rest on the outcome of two suits by smokers and a $280 billion Justice Department action charging cigarette makers conspired to defraud the public about the risks of smoking.

ISSUE TRACKER for Related Reports
Smoking and the Tobacco Industry
Dec. 10, 2004  Tobacco IndustryUpdated
Nov. 12, 1999  Closing In on Tobacco
Dec. 01, 1995  Teens and Tobacco
Sep. 30, 1994  Regulating Tobacco
Dec. 04, 1992  Crackdown on Smoking
Sep. 21, 1990  Tobacco Industry: on the Defensive, but Still Strong
Mar. 24, 1989  Who Smokes, Who Starts—and Why
Oct. 05, 1984  Tobacco Under Siege
Jan. 21, 1977  Anti-Smoking Campaign
Nov. 24, 1967  Regulation of the Cigarette Industry
Nov. 14, 1962  Smoking and Health
BROWSE RELATED TOPICS:
Advertising
Farm Produce and Commodities
Smoking
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