The Growing Influence of Boycotts

January 4, 1991 • Volume 1
By Mark Stencel

Introduction

Consumers, political activists and labor unions have adopted a new goal for an old strategy: They are boycotting companies with an eye toward the corporations' image, and not just their bottom line. Because effectively mounted boycotts can derail marketing strategies and drain employee morale, as well as damage that fragile corporate image, corporate executives now seem anxious to resolve disputes with boycotters. But as companies capitulate, they may be encouraging even more groups to engage in this form of protest.

ISSUE TRACKER for Related Reports
Protest Movements and Counter Culture
Aug. 28, 1998  Student Activism
Jan. 04, 1991  The Growing Influence of Boycotts
Aug. 22, 1986  Student Politics 1980s Style
May 13, 1983  Christian Peace Movement
Apr. 08, 1970  Politics and Youth
Nov. 19, 1969  Challenges for The 1970s
Aug. 21, 1968  Reorganization of the Universities
Jan. 10, 1968  Universities and the Government
Jan. 03, 1968  Peace Movements in American Politics
Oct. 12, 1966  Alienated Youth
Feb. 24, 1966  Protest Movements in Time of War
May 19, 1965  Campus Unrest
Aug. 14, 1963  Mass Demonstrations
Dec. 11, 1957  Student Movements
Aug. 17, 1939  Conscientious Objection to War
BROWSE RELATED TOPICS:
Consumer Behavior