Europe 1992: Danger or Opportunity?

January 13, 1989

Report Outline
Special Focus

Introduction

The 12-member European Community will become a formidable trade competitor when it completes its program to create the world's biggest trading bloc in 1992. What should American business do now to prepare for the change?

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Overview

The year 1992 will mark the 500th anniversary of Christopher Columbus' discovery of the New World. But the date is fast becoming shorthand for events that are drawing attention back to the Old World instead. The 12 nations that make up the European Community (EC), also known as the Common Market, hope by then to have set up the world's largest trading bloc.

Two decades ago, such ambitions would have been unthinkable. The postwar economic miracle, fueled by American aid and investment, was fizzling out. The Western European market seemed to be corporate America's for the taking. “The Common Market has become a new Far West for American businessmen,” French publisher Jean-Jacques Servan-Schreiber wrote in his landmark book of the late 1960s, The American Challenge. “Their investments do not so much involve a transfer of capital, as an actual seizure of power within the European economy.”

ISSUE TRACKER for Related Reports
European Unification
Dec. 16, 2016  European Union's Future
Jan. 09, 2015  European Unrest
Apr. 17, 2012  Future of the EU
Aug. 2007  The New Europe
Oct. 28, 2005  Future of the European Union
Nov. 27, 1998  European Monetary Union
Jun. 28, 1991  Europe 1992
Jan. 13, 1989  Europe 1992: Danger or Opportunity?
May 11, 1979  Electing Europe's Parliament
Jan. 17, 1973  European Security
Sep. 03, 1969  Benelux Cooperation
Jun. 15, 1966  European Realignment
Sep. 19, 1962  Political Integration of Europe
Mar. 27, 1957  European Economic Union
Jan. 02, 1952  European Unification
Jan. 08, 1951  Defense of Europe
May 21, 1947  Federation of Europe
Nov. 16, 1939  Federal Union and World Peace
Apr. 12, 1933  European Political Alignments
BROWSE RELATED TOPICS:
Bilateral and Regional Trade
Currency
Regional Political Affairs: Europe