Highway Design and Beautification

Archive Report

Plans to Beautify Roads and Roadsides

President johnson's keen interest in making America more beautiful has put a new spur to a movement already under way to improve the appearance of the nation's highways. The President on several occasions has taken note of the powerful effect of road design and roadside development on the quality of the American scene. The important place of roads in his campaign to beautify America was emphasized when he instructed the U.S. Bureau of Public Roads, which oversees the vast federal-aid highway construction program, to “take an active part” in a White House Conference on Natural Beauty to be held May 24 and 25.1

The conference comes at a time when about one-half of the 41,000-mile National System of Interstate and ...

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