The Status of the Automobile Trade

December 10, 1927

Report Outline
Automobile Production in 1928
Special Focus

The release of accumulated demand by the introduction of the long-awaited Model A Ford car, December 2, promises a production of American automobiles during 1928 that will exceed all previous records. The best available estimates indicate a total production in the neighborhood of 4,800,000 passenger cars and trucks during the next twelve months. The prosperity to be enjoyed by the automobile industry barring an industrial depression from causes at present unforeseen should have a stimulating effect not only upon those branches of manufacture which are closely allied with it, but upon all American industry.

Year Total Production (including Fords) Ford Production Automobile Registrations
1909 127,731 10,660 294,000
1910 187,000 19,051 427,700
1911 210,000 34,979 677,000
1912 378,000 76,150 1,010,400
1913 485,000 181,951 1,248,000
1914 569,000 264,972 1,769,000
1915 893,000 283,161 2,495,000
1916 1,584,000 534,108 3,585,000
1917 1,869,000 785,433 4,992,000
1918 1,154,000 708,355 6,106,000
1919 1,876,000 939,434 7,546,000
1920 2,007,000 1,074,336 9,206,000
1921 1,686,000 1,013,958 10,506,000
1922 2,659,000 1,131,333 12,364,000
1923 4,087,000 2,089,777 15,233,000
1924 3,617,000 1,993,419 17,700,000
1325 4,337,000 1,990,995 19,884,000
1926 4,480,000 1,447,915 22,047,000
1927 (Jan,-Oct.) 3,241,000 (estimated) 400,000 (est, July 1)23,590,000

Ford figures for years 1909 to 1918 are for years ending July 31. The 1919 figure is for 18 months ending December 31, 1919, and the following figures for calendar years.

Production of automobiles during the first ten months of the present year was short of the production of the corresponding period of last year by more than 750,000 units. The full production for the current year will probably not be much in excess of 3,500,000, if that figure is reached. For 1928, some leaders in the automobile industry forecast a production as high as 5,000,000 cars and trucks. If the more conservative estimate of 4,800,000 units is fulfilled, the new year's production will show an increase of about 7 per cent over the peak of 1926, and the automobile industry should enjoy one of the most prosperous years in its history.

Effects of Ford Company Shut-Down

The appearance of the fifteen millionth Model T Ford, which left the assembly line May 26, 1927, marked the virtual passing of the familiar planetary transmission type “flivver” From the end of May on the curtailment of production by the Ford Motor Company, which had begun earlier in the year, became progressively greater, and before the summer was well under way production had ceased entirely. The following months witnessed the expenditure of many millions of dollars by the Ford Company on new machinery and the reconditioning of plants for production of the new Model A,1 but the temporary cessation of output caused hundreds of thousands of persons in many parts of the country to find themselves without employment.

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BROWSE RELATED TOPICS:
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