FEATURED REPORT
K-pop
- May 21, 2021Can it sustain its global following?

Korean pop music, aka K-pop, fuses musical genres to create a distinctive, dance-oriented sound that has become popular in the United States and worldwide, boosting the South Korean economy. BTS, the leading K-pop band, reportedly generates about $4.6 billion annually for the economy, based on music sales, product promotion and increased tourism. The genre is so popular that it has helped make South Korea the world's fastest-growing music market.
What accounts for its great popularity? What makes K-pop so distinctive?
Can K-pop sustain its growth rate? Or is it a passing fad?
| 1910s–1980s | Korean musicians are introduced to Japanese, American music. |
| 1990s–2009 | K-pop experiences its first and second waves of growth. |
| 2010–Present | From Psy to BTS, K-pop becomes popular in the United States. |
Does K-pop rely too heavily on cultural appropriation?
Pro
Ph.D. Candidate, Graduate School of Interdisciplinary Information Studies, University of Tokyo. |
Con
Affiliate Faculty, Korean Studies, George Mason University. |
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